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Design + Illustration

A glimpse into my daily watercolor and ink sketches.

Honest Tea

Mercedes Padro

I really wanted to cater to Honest Tea’s core target audience; a health-conscious mom in her early 30’s looking for a less sugary, yet equally satisfying beverage.
 

Honest Tea’s bottled iced tea focuses on the core ingredients that are natural, organic, and fresh. In this hypothetical rebrand materiality plays a vital role with the soft and fluid tones of the watercolors – after all, Honest Tea's product is "just a tad sweet."

 

An Honest Process + click to expand


Design